Introducing a higher-cost destination as accessible.
Challenge
Introduce a Swiss wellness experience to a predominantly UK-based audience and make it feel accessible and worth considering.
Creative approach
A short, visually led Reel used an accessible flight-price hook, a strong sense of place and a comment-led call to action.
What it proves
More than 10,000 people took a high-intent action by saving or commenting — a valuable pool for follow-up content and retargeting.